Marketing tools & reviews

Your past guests are the cheapest bookings you will ever get — they already know the place, and a direct booking pays no platform commission. Under Settings → Campaigns:

1. 1Pick the audience from your own stay history: guests who last stayed within a date range, at chosen properties, with a minimum number of stays or nights — returning guests only, if you like.
2. 2Attach a promo code. It is shown in the email and honoured at checkout on your own booking site.
3. 3Write the message (placeholders work in the subject too, and on Pro AI can draft it), send yourself a test, then send or schedule it. Sent, failed and unsubscribed counts stay on the campaign afterwards.

Got awkward empty nights between upcoming stays? The gap-to-promo play finds them and drafts a matching promo code and campaign. Everything it creates arrives paused or as a draft, so nothing is redeemable or sent until you have reviewed it.

bnbconsole.com/campaigns

Create codes under Settings → Promo codes: a percentage or a fixed amount off the accommodation subtotal, so taxes are charged on what the guest actually pays. Limit when a code may be booked, which stay dates it covers, the minimum nights or spend, and how many times it can be used in total and per guest.

Two automated email campaigns work quietly in the background. Abandoned basket: a guest who checked dates and opted in but never finished gets a gentle nudge while the dates are still available. Price drop: when your pricing rules lower a stay someone was watching, they hear about it.

The guardrails are strict by design: only guests who explicitly opted in, at most one email per day per intent, never about dates that have sold or passed, and always with one-click unsubscribe and a per-business opt-out list checked before every send, so they protect the inbox your booking confirmations land in.

1. 1Open Settings → Integrations and connect the profiles you already own — Google Business Profile with one consent, Facebook Page and Instagram together with another.
2. 2Choose whether a connection represents the whole business or one property — a property's own profile wins where both exist.
3. 3Post property photos and captions to any connected profile from Properties → your property → Social, and see exactly what each platform said if a post fails.

Connected profiles also feed your listing pages' structured data, helping search engines understand that your booking page and your business profiles are the same business.

After checkout, every completed stay gets a review request — every stay, not a hand-picked subset. Guests rate and comment on a page where every rating counts towards your guest rating, shown on your booking pages without names from three reviews up, and their words appear on your booking page only if they tick the box to agree, under their first name and last initial. You can offer your Google review link so public praise lands where future guests search. Under Settings → Reviews you read every review in one place, and can hide a guest's words for personal information, offensive content, words not about the stay, or because the guest asked; the rating still counts. Google reviews are mirrored there too, and you can answer them from one screen — it counts the ones still awaiting a reply.